01 OVERVIEW
Techniche
About
Techniche is one of India's Largest Techno-Management Festivals
& a Non-Profit Organization. Entirely managed by students of IIT Guwahati, it has a three-tier team structure. The student team consists of nearly 150 members managed by twelve Heads.
The whole event is divided into thirteen different modules including Technothlon, Guwahati Half Marathon, Robotics, Lecture Series, Workshops, Techolympics, Corporate Module, Funniche, Industrial Conclave, Initiatives, Techexpo, After the Sunset, and Exhibitions.
My Role
Creatives Head | 12 Months
Led the creatives and brand communication of Techniche 2018 that observed participation of 40,000+ students and an overall outreach of 3 lakh+ audiences. Led a team of 20 designers & content creators.
Creatives Team Member | 24 Months
As part of the team, I designed brand material to showcase different modules to attract participation while coordinating and organizing different national-level events.
02 MOTION GRAPHICS
Promotional Videos
Techniche 2018
I along with 3 people made this promotional video. My work included storyboarding, illustration making and animation. I specifically worked on Introduction, Exhibition, Workshops, Robotics, Techolympics, and After the Sunset sections of the video.
Play video
Techniche 2017
I along with 3 people made this promotional video. I worked on 4 modules - MUN, Exhibitions, Technothlon, and Workshop where my responsibilities included ideation, capturing video shots, making illustrations & animating them.
03 BRANDING
Visual Communication
Here are a few of the posters and brand material designed by me during the course of my engagement with the creatives team.
Play video
Techolympics
Tech-Olympics is a competition where students technical skills are tested across various fields including coding, electronics and mechanics.
Funniche
Funniche includes a wide range of exciting games and fun events organized for participants on campus during the fest.
Robotics
Marked by robot wars and maze races, the Robotic module brings a challenging testing ground for the mechanical creations of students.
Technothlon
An international school championship for classes 9th to 12th, organized by the student fraternity of IIT Guwahati. It began its journey in 2004 with an aim to ‘Inspire Young Minds’.
Guwahati Half Marathon
The Guwahati Half Marathon is an annual road running event held on the streets of Guwahati, India. The event is organised by the student body of Indian Institute of Technology, Guwahati.
Daily Creatives
Posters to increase awareness and daily engagement amongst students.
Merchandise
Apart from branding posters, we also designed T-Shirts for the event, which became very popular amongst the students.
04 ENGAGEMENT
Social Media Engagement
Managed Facebook and Instagram handle of Techniche for regularly posting normal and sponsored posts.
05 MENTORSHIP
Direction
Being the creatives head of the festival for the 2018 edition, I directed over 100+ Creatives. A glimpse into these posters:
06 SUCCESS
Glimpses
Techniche 2018
Organizing a technical fest at this scale was a truly life-changing experience for me where I learned a lot and gained memories of a lifetime. With tremendous participation of 40,000+ students and an overall outreach of 3 lakh+ audiences, it was a huge success for the team. Here is the official after-movie of the event which was compiled by an external agency hired by us.
