01 CONTEXT

Introduction 

Prompt

The aim of the project was to address the challenge of making something abstract concrete, using communication design, in my case, the Human Memory — how it works, where it exists and why is it important?

Solution

Science behind human memory is an explanatory video to unravel the mystery behind human memory. It ponders upon the subject of how memories are formed, stored and retrieved.  

Team

Solo

My Role

Storytelling, Narration, Motion Graphics

Timeline

5 WeeksCMU Communication Design Studio, Fall 2021

Tools

Adobe After Effects, Adobe Illustrator, Miro

02 VIDEO

Human Memory

Every day, as we interact with our environments, we form new memories. The concept of memory seems so abstract, that people often wonder how it works? Sometimes, the most recent events are forgotten while a decade-old memory is still fresh in our minds. At the same time, we may forget our car keys but won’t forget how to drive a car. This raises another question — why are some memories stronger than others? Let’s look at a scenario to understand how and where memories exist.

Play video

03 PROCESS

Behind the Scenes

To know more details about the project, check out my process documentation here. 

 
 

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